The Willow generation 3 is Willow’s third generation pump to pump milk. This wearable pump can be worn inside a bra and can be used at any moment during the day. The shape of the pump fits well around the breast and no extra tubes or bottles are needed. The milk is collected in a special bag inside the wearable. The technology in the pump ensures a continuous, stable suction equal to that of a newborn. Through an app the user can start and stop the pumping, so the system can be operated completely handsfree. With this breast pump, experienced users could pump up to 20% more milk, and the woman can continue her daily activities during use.