People with mental issues face long waiting lists in the Netherlands every year. Not everyone can get the help they need. During the COVID-19 pandemic, the pressure on our mental health has increased, e.g. by having to work from home. HelloSelf developed a platform to off er accessible mental health services in the form of digital coaching, therapy and wellness programmes. The HelloSelf app uses data, outcomes and user feedback throughout the process to personalise treatment using artificial intelligence. With that, HelloSelf aims to contribute to the mental health of society as an independent clinic.