FAITH! was developed as a lifestyle intervention programme specifically for the African American population in collaboration with the Mayo Clinic in order to reduce the risk of cardiovascular disease. This group has the least optimal cardiovascular health in the United States. Plus, incorrect diagnoses and treatment plans are commonplace in the African American population. The app offers health education to this specific group in the hopes of instigating a healthy behavioural change. It also incorporates all kinds of elements from the bible to increase acceptance and use of the digital application. The online network includes healthcare professionals who are trained to take into account the psychosocial needs and preferences of the African American community. The aim is to reduce health inequity among African Americans.